Overview
Problem
The patient web application had limited features: digital signature collection & learning modules. The users were not able to prioritize tasks at hand and the UI lacked robust support for all the devices.
Outcome
Streamline application allowed for easy prioritization of tasks that needed complication. Reworked activity types provided a foundation for the future growth of the application to work in tandem with the Fertility Clinic Staff app.
Company
EngagedMD
EngagedMD is a healthcare technology company that specializes in providing patient education and informed consent solutions for fertility clinics and healthcare providers. Their platform streamlines the patient onboarding process, offering personalized, easy-to-understand educational content and digital consent workflows. By automating and simplifying complex medical procedures, EngagedMD enhances the patient experience while improving clinic efficiency and ensuring compliance with regulatory requirements.
Info
Role
Lead Product Designer
Team
2 Co-CEOs, 10 Engineers & Me
Engagement Length
3 Years
Tools
Miro, Figma, Coda, Hotjar, Jira
Understanding the problem
Why are we doing this?
1
Business Side
For the business to grow the application needs to be stable, features need to be launched with a regular cadence, and a proper research/design/development cycle.
The main objective was to rethink existing SaaS application for fertility clinic patients to ensure a foundation is created for a complete patient journey management.
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2
Customer Side
Time is a precious commodity for all patients, not just in fertility. On top of the time constraints, fertility patients often deal with a myriad of emotional stressors.
Providing a streamlined, easily digestible experience could alleviate some of their patients' concerns by prioritizing items that need to be completed prior to the in-person visit.
Approach
Discovery
In collaboration with Co-CEOs, I conducted a thorough audit of our application. With a fully mapped-out application, it was important to establish the patients' mindset and a list of needs.
I've introduced Hotjar as the primary tool to gather anonymized data on the usage of the application, analyzed the UX bottlenecks, and deployed surveys, triggered at the critical points of the user journey to form a holistic map of user behavior.
Evaluation
Following the discovery, I needed to understand how users move through their journey to ensure the application is attuned to the real-world interactions between staff and patients.
A rough breadboarding exercise for Staff users has already provided an overview of all possible features and established a cohesive application architecture.
Ideate and Iterate
The initial wireframes and prototypes allowed for quick feedback from internal and external user groups. The feedback revealed gaps in the initial hypothesis which were addressed. The first visual designs were created using MUI to speed up development.
Layout
Building out the application
Once foundations were in place, the next goal was to layout the entire application - all screens, all devices, all interactions, and states.
Desisgn System
Consistent Design Language
Once stable, each component of the application was added to the design system. Unlike the staff application, the patient application was not complex, allowing to keep the design system simple, while allowing for growth.
The design system had a dual purpose: faster ideation on the design side and consistency in hand-off to the engineers.
Delivery
Hand off and Launch
Working with engineering is a key part of any product designer’s day-to-day. Ensuring that developers know what is in scope while keeping in mind what’s to come allows for cohesion on the team and sound execution. The handoff consisted of a set of user stories with Figma assets embedded in JIRA. The capacity was evaluated by the entire product team looking not only several sprints ahead but also at the entire quarter.
Testimonial for Co-CEO
Sergey was an integral part of our team at EngagedMD, joining us as our first designer. During his tenure, he played a crucial role in a major redesign of our platform, contributing from the initial ideation phase through to the launch. This project was pivotal in enhancing our efforts to automate patient education and administration, aligning with our mission to save medical practices time and improve patient care.
Sergey's work during the redesign phase demonstrated his commitment to user-centered design and his ability to contribute to critical projects. He showed adaptability and a readiness to tackle the challenges associated with developing solutions in the health tech space.
Sergey's approach to design could be valuable in roles where design plays a key part in product development and user experience enhancement. His involvement in projects from conception to implementation showcases his capability to navigate the design process in a dynamic environment.
