arthritis.com

Discovery

I conducted comprehensive UX audits to evaluate products and systems from a user-centered perspective. My approach involved identifying usability issues, pain points, and areas for improvement across design, functionality, and overall user flow. This process typically included a thorough analysis of key elements such as:

UI Design: I assessed visual design consistency, layout, color schemes, typography, and responsiveness across various devices.

Navigation and Information Architecture: I reviewed how users navigated through the product, ensuring that the information was clearly organized and the user journey intuitive.

Content: I evaluated content clarity, relevance, and structure to ensure alignment with user expectations and needs.

Usability: I identified friction points and barriers within user tasks, for example complete lack of mobile support for both websites.

Performance and Speed: I analyzed product performance to ensure that it loaded efficiently and responded quickly to user interactions.

The findings from these audits were translated into actionable recommendations aimed at optimizing usability, enhancing the user experience, and ultimately improving user satisfaction.

Collaborating with a copywriter, an analytics specialist, and a strategist, we presented our findings in a client-facing content workshop to ensure alignment on the key themes for the patient audience and the goals of the new website.

Content Map for Phase 1

Information Architecture for Phase 1 and Phase 4

Audience Matters

Client and Regulatory Approvals

All materials prepared for distribution must undergo evaluation by Pfizer's Review Committee (RC) to ensure factual accuracy and adherence to applicable laws, regulations, and Pfizer policies.

While client reviews may take place in a clickable prototype—such as an inVision prototype—a website must ultimately be packaged as a PDF. This means all text and images must be placed in the final layout, internally approved, reviewed by the client, and then presented.

Errors can be costly, leading to delays, revisions, and extended timelines.

Wireframing

Mobile first approach

Client approval of the sitemap enabled me to efficiently organize the content, identify areas requiring new content, and update existing, RC-approved content.

Wherever possible, I used real content to avoid complications with the RC review process.

I began by developing a complete set of wireframes for mobile. Additionally, I created a map of brand drivers to ensure that the copy, design, and strategy worked together seamlessly, establishing a cohesive linking strategy for the website.